Translation favorites (Sep 7-13)
Round-up of posts based on our favorite tweeted content over the past week. Topics: translation (including Greek translation), localization, interpreting, languages, social media, and business.
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What’s in a brand name
When Kraft Foods International changed its name to Mondelez International, I doubt the first thing executives thought of was anatomy. But say the company’s name to someone who speaks Russian, and that’s the reaction you’ll get.
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The shift from national marketing to global marketing
Brands who wish to shift from national marketing to global marketing are turning towards using multilingual digital marketing methods. The key to success is making sure any digital content created is multilingual in nature and adapted to suit the local markets.
DetailsTranslation favorites (June 24-30)
Weekly round-up of posts based on our favorite tweeted content over the past week. Topics: translation (including Greek translation), localization, interpreting, languages, social media, and business.
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Translation favorites (June 17-23)
Weekly round-up of posts based on our favorite tweeted content over the past week. Topics: translation (including Greek translation), localization, interpreting, languages, social media, and business.
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