Whether you are blogging for business or pleasure it cannot have escaped your attention that the Internet is a pretty big place (and often a pretty big mess). A lot of that mess can be put down to inane bloggers who have nothing better to do than to take up space. Maybe that’s their marketing objective, but with such stiff competition for attention, bloggers need to evolve to avoid being lost out there in the ether.
Statistics taken earlier this year suggest that there are over 163 million blogs out there and only 123 million people who actually read them, meaning only the most discerning of bloggers are going to get noticed. Bloggers are going to have to abandon the spam in favour of more in-depth, attractive, useful, and above all, interesting content.
Google is super sensitive these days and has started penalizing spammers for wasting valuable time and cyber space. It’s worth making the switch when 92% of Internet users utilise search engines, and of those users a massive 66.2% are using Google as their primary search engine. With Google getting choosier than ever about whom they want on their books, bloggers are starting to up their game to get noticed and stay on the good side of Google.
Isn’t that what you always wanted? To write meaningful, useful, witty, intelligent and original material that people actually read? Blogging has never been so important in the quest for this type of writing, and it’s time the rest of the blogging world realised!
Whereas before bloggers might have flooded the internet with a tirade of useless tat that was about as helpful and attractive to viewers as iCameron, now the intelligent blogger can give the people exactly what they are looking for. The key is specificity.
People use Google because they want to find something exact. Something so specific that it is not immediately accessible on any other platform. If your blogs are general, uninformative and not even in the least bit interesting, then they might as well be dead to the Internet population, or worse still, a hindrance on the journey to the information of actual relevance. It may sound harsh, but it’s meant to help. Help with all those times YOU struggled to find that thing you were looking for to write the perfect blog, like so many others before you, when all along you had the answer; you are the gap in the market.
Research, find an angle, research some more and give the people what they want. Give viewers what you were missing on your failed search for enlightenment, and you yourself will step into the breach to enlighten the masses.
Daisy Atkinson is an English graduate from the University of Liverpool, she currently works as a content writer for a professional translation agency, Quick Lingo and FE News. She has just returned home to the UK after a year in Sicily where she became fluent in the Italian language.