I don’t know if there are many entrepreneurs or business owners left who don’t know “how” to utilize social media and blogging for leveraging traffic and building their brand. To be honest, that topic has been beaten into the ground over and over again, and I’m willing to bet that you don’t need another coaching session on how to effectively reach people on Facebook.
Maybe what would be more helpful, is a high-level view of the big picture. While we’ve been inundated with the step-by-step minutia of what to do while we’re using social media, it’s hard to step back and see why we’re doing it.
If we understood the why, a lot of the leads and networking would take place naturally, because that’s what social media was designed to do in the first place. Social media and blogging platforms are a lot better at it than a list of how-to bullet points gives them credit for. So instead of hashing out the details, let’s talk about the big picture and identify what exactly it is about social media that helps us find clients and generate leads for our business.
Identifying your ideal client — This is true as it relates to any kind of networking, but particularly when it comes to potential clients. Your “ideal” client would be someone who is the most likely to be interested in your services or your product, so all social media does is give you an easy platform for targeted advertising and marketing.
It’s not going to mean conversions 100-percent of the time, but because of the information that people and groups divulge on social media accounts, your odds are definitely better than cold calling.
Connecting on commonalities — You can think of this as an expansion of the idea of finding your “ideal client.” One of the things that would make your client ideal is that they would share a commonality with either you personally, or your company’s product, service or message.
Again, this applies to any kind of networking, but social media allows you to target clients that already have something in common with you, giving you an easy inroad and allowing you to connect with them on that basis alone.
Let natural networking take place — One thing that you’ve got to keep in mind about social media, is that it hasn’t reinvented the wheel. What I mean is that you’re still dealing with people, who are still communicating via a spoken language and the written word. The medium has certainly changed, but a wise man once said, “There’s nothing new under the sun,” and he was right.
Even though it’s through the cutting edge of social technology, networking will still happen in a natural way, so you want to try and connect with clients the same way you would in the real world, or in a face-to-face scenario.
Don’t think of social media as a silver bullet — I believe that the reason so many articles on social media tips have been (and continue to be) written, is because people have latched onto those mediums as silver bullets. The thinking becomes that if you can just harness it the right way, or find the right step-by-step method, you’ll have more clients than you’d ever imagined.
Social media doesn’t work that way, or for those reasons. It works because it provides a quicker, more targeted and more convenient medium by which to reach people, and it’s no more complicated than that.
Understanding the medium and the big picture
If you understand the basics of that medium, than your next task is to understand the big picture and use that medium to connect with actual people based on common interests and needs. If you can do that in the business world, you’ll find that clients are never in short supply.
Marcela De Vivo is a freelance writer and business owner whose writing covers everything on social media marketing, green web hosting and SEO. She has a clear understanding of how to effectively utilize social media as a way to expand her business, Gryffin Media, and helps others gain exposure as well.