Six common pitfalls when learning Greek and how to deal with them
Learning a new language is no easy task and Greek is considered hard to learn. Here are some things that you may find challenging when you learn Greek.
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Can working fewer hours make you a better translator?
For many freelancers, the answer to coping with particularly busy periods is to work longer hours. However, pushing yourself to work ridiculous hours on a regular basis could prove to be a flawed strategy.
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How can localization still fail in this day and age?
Localization fails on product names are surprisingly common. A quick Google search brings up plenty of entertaining results. While to the casual reader these serve to raise a smile, they can be a serious issue for the companies concerned.
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Translator’s Guide to On-Page SEO
Translators and language services professionals are always looking for more effective marketing methods. Today, I will talk about one of the most powerful marketing tools that can be used in the translation and localization industries.
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Pricing strategies in translation
Once you figure out your target per hour income and decide how many hours you can work, you can base your project prices on these numbers quite easily.
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New book on How to get started as a freelance translator
Βeing a freelance translator is one of the best jobs in the world. The work is interesting and diverse, you get to be your own boss, and the feeling of success when you finally make it happen is so very rewarding.
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Using social media to boost customer loyalty in multiple languages
Social media has had a massive impact on how business manage their customer interactions, marketing activities and brand management over the past decade. Companies that have got their social media policy right have reaped impressive benefits.
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The shift from national marketing to global marketing
Brands who wish to shift from national marketing to global marketing are turning towards using multilingual digital marketing methods. The key to success is making sure any digital content created is multilingual in nature and adapted to suit the local markets.
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