Airbnb is a stunning example of a multilingual site done right. Part of the site’s appeal is the highly personalized content. There are many ways for small business owners to create the same feel with their multilingual websites.
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If you are looking to expand your market, adding multiple languages to your website can provide potential customers with access to your products and services.
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Having your website translated into numerous languages is perhaps one of the most underrated sources of ‘low hanging fruit’ out there. Generally the amount of work and tenacity required to get to the first position for an English search term is far greater than for a search term in a different language.
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If you’re looking for new ways to build your business and gain more online visitors—think internationally. Now is the best time to market to foreign language Internet users. The world isn’t a small place anymore, and websites cannot be limited to just one language.
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